WITHOUT ANKU
Scattered clues
- Fifty replays on a Sunday
- Raw SQL guesses
- A fix that waits for the weekend
Stop losing users.
Analytics tools show where people leave. Anku tells you what to fix.
The stack you already ship
Stripe
BillingTest eventPostHog
Product analyticsConnected, read-onlyGitHub
Code and pull requestsNot connectedResend
SenderNot connectedSupabase or Clerk
IdentityNot connectedPostHog and Stripe are read-only. GitHub opens one branch and one pull request. Resend sends inside your policy. Identity is read-only. A human merges. Every key is revoked in one click.
Diagnosis before dashboards
Charts flag the dip. Anku fixes the screen.
Stop scrubbing fifty session replays on a Sunday night.
Scattered clues
- Fifty replays on a Sunday
- Raw SQL guesses
- A fix that waits for the weekend
One grounded fix
61% vs 3% return
- 5 named of 281 people in the read
- One staged play, no live send
- Two books, never blended
01 · DIAGNOSE281 people in the read · [EXAMPLE]
Pinpoints the broken step
Joins the three events you named with the billing facts to name the step that leaks.
TELEMETRY DROP · [EXAMPLE]The aha gap
111 reached the aha event. 170 did not. The gap is recorded, not modeled.
02 · PRESCRIBE & SHIPOne recorded run · a human merges
Opens one tested fix, or one note
The code writer grounds a defect to a file, writes the fix and one test, and opens a draft PR. A human merges. The send path stays inside your policy.
"Take a 5-min drill" on /onboarding/onboarding
Make the first click change the control's state and start the next step. If the control is inert, wire it. Do not add a second click target.
8 rage clicks · 5 people · 5 sessions · 30 daysOne instructionOne assertionNo repo connected. No PR opened.
The recorded case has no repo connected, so its artifact is the spec, not a PR.
03 · PROVEVerified: $0 · Recovered: $29
Proves what came back, or stops
A verified receipt needs the Anku link and the same invoice paid inside 72 hours. One event is recovered, not attributed. The books never blend.
SEPARATED PROOF BOOKS72h window
Book 1 · Verified$02 source ids required
Book 2 · Recovered$291 source id · in_test_1Q4x7kR2
The recorded $29 is recovered, not attributed. Never a verified receipt.
Built around restraint
Runs on your stack, not on guesswork.
01 · 3-EVENT MAP
The stream you already emit
1 · signup_completed2 · scan_completed3 · invoice.paid
No wrapper library · read-only PostHog and Stripe
02 · SEND ENVELOPE
The cap and the gate
Play A2 queued for n•••@example.com. Waiting on your click.
The policy check runs before every outbound message
03 · RULE 14
Scoped paths, green checks
+ allow: app/** components/**
- forbid: .github/workflows/**
- forbid: supabase/migrations/**
- forbid: .env* lib/policy/** lib/agent/**
= merge_gate: human_click_only
Zero self-merges · the diff stays inside the allowlist
04 · HONEST STOP
Stops cleanly when retention holds
61% vs 3%The stop is a deliverable
Recorded gap · [EXAMPLE]
Never fabricates lift when churn is outside the funnel
01Three events, zero SDK bloatName signup, the aha event, and renewal once. Anku reads them from the tools you already run.
01 · 3-EVENT MAP
The stream you already emit
1 · signup_completed2 · scan_completed3 · invoice.paid
No wrapper library · read-only PostHog and Stripe
02Policy caps before every sendRequire a click for every send, or set a daily cap and a quiet window and let the policy run inside it. The kill switch stops the loop.
02 · SEND ENVELOPE
The cap and the gate
Play A2 queued for n•••@example.com. Waiting on your click.
The policy check runs before every outbound message
03Rule 14 boundary on your repoAnku edits only the paths you allow, opens a branch and a draft PR, and never merges. The diff stays inside the allowlist.
03 · RULE 14
Scoped paths, green checks
+ allow: app/** components/**
- forbid: .github/workflows/**
- forbid: supabase/migrations/**
- forbid: .env* lib/policy/** lib/agent/**
= merge_gate: human_click_only
Zero self-merges · the diff stays inside the allowlist
04Honest stops on flat cohortsWhen activation climbs and retention holds, Anku says it is not a funnel problem and stops.
04 · HONEST STOP
Stops cleanly when retention holds
61% vs 3%The stop is a deliverable
Recorded gap · [EXAMPLE]
Never fabricates lift when churn is outside the funnel
Contract ledger
What ran, what is labeled, and what is not.
Scroll or select a card to inspect the source.
Product specimen · Lamplight dark
One calm workspace from leak to receipt.
Cohorts, the grounded fix, the capped note, and the ledger on one sheet.
Failed Cards1Fake Churn ≤3 actionsnot measuredPre-Cancel Driftnot measuredJob Done / Wrong Fitnot measured
n•••@example.com · Growth $29/mo
A paying user's card expired and the last payment failed.
Evidence
- analyticsActive in the recorded window6 events · longest session 47s · never reached the aha event · distinct_id distinct_0b8e2f1a · recorded aggregate window
- 18 Oct · consented test eventInvoice failed (card_declined: expired_card)$29.00 due · invoice in_test_1Q4x7kR2 · customer cus_test_8f3a2b7c
- 25 Oct · consented test eventSmart retry #3 failed3 attempts, card_declined (expired_card) each time
- 28 OctPlay staged · payment recoveryThe note is written. It needs a sender.
- 29 OctChannel connected · readyResend · Recorded before the sender link existed
Plan · Growth $29/moOpen the case
NO EVENT BLOATReads your existing three-event map and the billing factsZoju · consented demo data · Recorded before the sender link existed
Hard questions and current limits
Clear answers before you connect anything.
Select a question
The stop is a deliverable
What if my problem is not the funnel?
Then the case says so. The acquisition stop, the PMF gate, the no-dominant-leak check, and the not-a-funnel stop all stage nothing and hand over the work that can still be done. A no is a deliverable.
No case staged
The case stays open
Book 1 ($0) vs Book 2 ($29)
What counts as a verified receipt?
Two independent facts: the same invoice paid, and a card update came through Anku's link inside 72 hours. The receipt carries both source ids. If the invoice paid without the link, it is recovered elsewhere, not attributed. The recorded $29 is that second kind.
2 source ids
72 hours
Public surface only
What can you not see?
The public scan reads four surfaces and no further. It cannot see signups, activation, retention, or revenue without a read-only connection. PostHog is read-only. Stripe is a labeled test event. Auth is not connected.
No SDK install
Read-only PostHog
No verdict on noise
What happens when the data is thin?
The case says the count is too small for a verdict. Below 30 visitors it is distribution. Between 30 and 99 it is not enough for a verdict. At 100 the stop reopens. Nothing is staged on noise.
30 visitors is distribution
100 opens the stop
Your policy, your gate
Do you send without my approval?
Policy decides. You can require a click for every send, or set a daily cap and a quiet window and let a send run inside that policy. A kill switch stops a loop. No live customer send exists yet.
A click or a cap
A kill switch
Free case, flat Pro
What does it cost when it fails?
The case is free. Pro is $49 flat when it opens. It is not on sale yet, and the request writes an access request, not a charge. A stop is not a separate charge.
$0 case
$49/mo when Pro opens
One weekly Monday run
What happens between checks?
The scheduled run is one weekly Monday pass at 09:00 UTC. Scans are also on demand. There is no rolling multi-day timer.
09:00 UTC
On-demand scans too
The stop is a deliverable
What if my problem is not the funnel?
Then the case says so. The acquisition stop, the PMF gate, the no-dominant-leak check, and the not-a-funnel stop all stage nothing and hand over the work that can still be done. A no is a deliverable.
No case staged
The case stays open
The limits that stay
- The receipt proves a payment happened, not that Anku caused it.
- Only failed cards are measured. The other three cause buckets are not.
- The queue surfaces one case. The ranking is designed, not exercised.
- A founder cannot connect a sender on this page. The code has landed; a verified domain and a live send have not been demonstrated.
Simple flat pricing
$49 a month. Flat.
Flat workspace price. No cut of recovered revenue. Pro is not on sale yet; request access and we email you when your data can join.
Public diagnostic
Free
$0your case, free · no card
Paste any public SaaS URL. Open Case #0001 across four read-only checks.
- 4 public surface reads
- A stated stage diagnosis or an honest stop
- No account, no key, no card
Autonomous workspace
Pro
$49/mothe recovery loop · opening when your data joins
Connect PostHog, Stripe, and GitHub for grounded draft PRs, capped sends, and the proof ledger.
- The full play catalog across acquisition, activation and billing
- Draft PRs under Rule 14; a human merges every diff
- Daily send caps, 0% discounts, and the two-source lock
- Merchant of record via Polar; a flat rate regardless of recovered MRR
Pro is not on sale yet. Request access and we email you when your data can join. No card is taken while Pro is closed; when it opens, cards are entered only on Polar-hosted pages.
Ready when your funnel is
Find the leak before another cohort slips through.
Start with your public URL for a free read-only check. No keys, no card, no discount sequences.